Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The World of the Jinn and DevilsIn the work before you, Dr. Umar Al-Ashqar, a well-known contemporary scholar of Islam, has attempted to tackle two important topics. The first topic is that of the characteristics of the jinn. This is a difficult topic for many reasons. One of them is that the devils are known to be liars. Thus, even when a person does encounter them, he cannot put much trust in what they claim about themselves. Therefore, one must virtually rely only on the statements of the Quran and the authentic hadith of the Prophet (peace be upon him). The second topic is the characteristics and methodology of Satan himself. It is no coincidence that Allah has mentioned Satan, his goals, his plots and his allies throughout the entire Quran. This is because Satan is man’s greatest enemy. The believer must know the key to defending himself from Satan.
Formation : Omar Bin Sulaiman Al-Ashqar
Reveiwers : Muhammad AbdulRaoof
Translators : Jamaal Zarabozo
From issues : http://www.islambasics.com - Islam Basics Website
Source : http://www.islamhouse.com/p/286181
Download :
Understanding IslamThis colorful book is for non-Muslims who would like to understand Islam, Muslims, and other facts of Islam.
Reveiwers : Muhammad AbdulRaoof
From issues : An Islamic centre of Qatar www.fanar.gov.qa
Source : http://www.islamhouse.com/p/374057
Download :
Tawhid of Allah's Most Beautiful Names and Lofty AttributesThe author presents the belief of Ahl al-Sunnah wal-Jama'ah, which is the creed of the first few generations of Muslims and those who followed in their footsteps. Besides outlining the principles and foundations of this creed he also highlights some of the foreign ideas and deviant concepts that have crept into the hearts and minds. The style in which this book has been written relates more to a textbook than to a book for casual reading. The author has carefully structured the book, divided it into clearly headed sections and provided all the necessary definitions and explanations that will facilitate a clear understanding of this immensely important branch of knowledge.
Formation : Muhammad Bin Khalifa Al-Timemi
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/339422
Download :
The Amazing QuranThe Scientific Miracles of the Quran
Formation : Gary Miller
From issues : Abul-Qasim Publishing House
Source : http://www.islamhouse.com/p/1407
Download :
The Life, Teachings and Influence of Muhammad ibn Abdul-WahhaabThe Life, Teachings and Influence of Muhammad ibn Abdul-Wahhaab: This book is not one with a political agenda. It is meant neither to support nor to critique any contemporary regimes or policies. Indeed, the driving force behind this work is much greater and more important than that. It has to do with, first, the religion of Islam as preached by the Prophet (peace and blessings of Allah be upon him) himself and, second, with the honor and rights of an individual Muslim, Muhammad ibn Abdul-Wahhaab.
Formation : Jamaal Zarabozo
From issues : Ministry of Islamic Affairs, Endowments, Da‘wah and Guidance
Source : http://www.islamhouse.com/p/54190
Download :