Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Islam In BriefThis booklet will open before you a new dimension of thinking, and will enable you to realize the importance of your role as a human being in this universe, to help you understand the relationship between you and your Creator, God Almighty Allah. It presents Islam to you in a clear way, and provides straightforward answers to many questions about Islam and its credibility.
Formation : Mahmoud Reda Morad Abu Romaisah
Reveiwers : Muhammad AbdulRaoof
From issues : International Islamic Publishing House
Source : http://www.islamhouse.com/p/308007
Download :
The Meaning of Articles of FaithFaith in the sense of belief is based on six principles, which are mentioned in the hadith of Jibreel (peace be upon him), when he questioned the Prophet (peace and blessings of Allah be upon him), who said: “Faith means to believe in Allah, His angels, His Books, His Messengers, the Last Day, and the Divine Decree, both good and bad.” (Agreed upon). This series explain those articles of faith in detail.
Formation : Mahmoud Reda Morad Abu Romaisah
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Salay, Riyadh - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/324754
Download :
The Explanation of the Fundamentals of Islamic BeliefExplaining the Fundamentals of Faith: discusses the fundamentals of faith, by outlining and detailing the objectives of the Islamic 'Aqeedah. Numerous references are made to the Qur'an and authentic Ahadith, for establishing the sincere intention and worship to Allaah, liberating the mind and thought from the irrational and chaotic losses, establishing peace of mind and sound thinking, safeguarding the intentions, learning to establish a strong Ummah (community), achieving happiness in this life and the hereafter, and more.
Formation : Muhammad ibn Saleh al-Othaimeen
Reveiwers : Jamaal Zarabozo - Ahmad Bolter - Ahmad Bolter
Translators : Abu Salman Diya ud-Deen Eberle
From issues : Islamic Propagation Office in Rabwah
Source : http://www.islamhouse.com/p/54475
Download :
English Technical Terms for Da'wahThis is a useful book although it is small. It contains some technical terms for da'wah in English. No doubt all scholars and callers to Islam in English are in much need to something like that to conveys the right message of Islam to all those speak English.
Source : http://www.islamhouse.com/p/318420
Download :
Non-Muslim Religious Celebrations and Ruling on participataingThe conflict between truth and falsehood is ongoing and will last as long as this world remains. The fact that some groups among the Ummah of Muhammad (peace and blessings of Allah be upon him) are following the people of falsehood.
Formation : Muhammad Salih Al-Munajjid
From issues : http://www.islamqa.com - Islam : Question & Answer Website
Source : http://www.islamhouse.com/p/204498
Download :