Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Islam Is ...An excellent book for non-Muslims explaining various aspects of Islam.
Formation : Pete Seda
From issues : Islamic Propagation Office in Rabwah
Source : http://www.islamhouse.com/p/1301
Download :
People of Sunnah, be kind with one anotherPeople of Sunnah, be kind with one another
Formation : Abdul-Muhsin Bin Hamad Al-Abbad Al-Badir
Translators : Tarik Preston
Source : http://www.islamhouse.com/p/51823
Download :
The authorship of the Qur’anAn article to refute the allegations of those who say that the Prophet Muhammad peace be upon him authored the Quran. Refuting the allegations of those who say that the Prophet Muhammad peace be upon him learned the Quran from a person. Refuting the allegations of those who say that the Prophet Muhammad peace be upon him learned the Quran from the Satan.
From issues : A website Islam Religion www.islamreligion.com
Source : http://www.islamhouse.com/p/190110
Download :
Concept of God in IslamIts author said in the introduction, "It is a known fact that every language has one or more terms that are used in reference to God and sometimes to lesser deities. This is not the case with Allah. Allah is the personal name of the One true God. Nothing else can be called Allah. The term has no plural or gender. This shows its uniqueness when compared with the word "god," which can be made plural, as in "gods," or made feminine, as in "goddess." It is interesting to notice that Allah is the personal name of God in Aramaic, the language of Jesus and a sister language of Arabic."
Source : http://www.islamhouse.com/p/322097
Download :
The Message of the MessengersDr. Saleh As-Saleh shows in his introduction to this book that Allah could not have created this universe without a purpose. He is All-Wise, All- Knowledgeable, All-Merciful and All-Just. All of these attributes entail providing ways of guidance that would lead to the proper knowledge of Him, and thus the right way to worship Him. Allah sent his messengers to direct man to relate to His Creator through complete submission and obedience (this is the meaning of Islam). He needs to know what benefits him and what harms him. The Message from Allah comprehends everything. It brings man to live for a noble purpose. All forms of worship are explained in the Qur'an and by the Prophet. Worship is not left for our limited minds to decide upon their ways.
Formation : Dr. Saleh As-Saleh
From issues : http://understand-islam.net - Understand Islam Website
Source : http://www.islamhouse.com/p/344782
Download :