Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Mother’s Day: A Historical Overview and the Scholars’ Rulings on this HolidayA historical overview and Scholars’ Rulings about Mother's Day.
Formation : Muhammad Salih Al-Munajjid
From issues : http://www.islamqa.com - Islam : Question & Answer Website
Source : http://www.islamhouse.com/p/1347
Download :
The Ideal MuslimahThe true Islamic personality of the Muslim woman as defined by the Quran and Sunnah offers the reader a comprehensive overview of the woman's place in the Islamic scheme of things, and many roles which a woman may play throughout her life - daughter, wife, mother and friends - are explored in details.
Formation : Muhammad Ali Al-Hashemi
From issues : International Islamic Publishing House
Source : http://www.islamhouse.com/p/185386
Download :
Concise Commentary on the Book of TawhidThis book gives a clear explanation of the Muslim sound Creed which is the core of the religion of Islam, as the belief in Tawhid (monotheism) is the purpose for which Allah created both mankind and jinn, and thus, those whoes belief in Tawhid is corrupt, are not considered Muslims.
Formation : Saleh Bin Fawzaan al-Fawzaan
Source : http://www.islamhouse.com/p/264095
Download :
A Description of the Wudhu' of the ProphetAs the name implies, this book discussing the Wudhu (ablution, performed before prayer) of the Messenger of Allah (saw).
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/321967
Download :
The Bride's BoonAn informative guide to marriage and its various rulings. The writer decided to write this beneficial treatise and authenticated treatment clearly explaining the way to a happy marital life. He pointed out certain issues important to everyone who marries, and with which many wives in particular have been tested. I ask Allah Most High to bring about some benefit from this treatise, and to accept this work solely for His glorious countenance. Surely, He is the Righteous, the Merciful.
Formation : Mahmood Mahdi Al-Istanboli
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.islambasics.com - Islam Basics Website
Source : http://www.islamhouse.com/p/333757
Download :