Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Why Did Prophet Muhammad Marry Aisha the Young Girl?This is an important book talks about a common issue misunderstood but misused by lots of thinkers and orientalists. It is “Why did Prophet Muhammad marry Aisha the young girl?” The author shows the reason behind their discussion. They want to distort the picture of Prophet Muhammad not criticize the marriage of young girl. Also if this kind of marriage was strange, why did not the disbelievers of Quraish use it as a pretext against Muhammad?! The author discusses other topics such as: Europe also allows marrying young girls, the age of consent in most countries worldwide.
From issues : http://www.rasoulallah.net - Website of Rasoulullah (peace be upon him)
Source : http://www.islamhouse.com/p/330161
Download :
Rays of Faith: Fundamentals of Faith NotesRays of Faith. A seminar to enlighten the minds and hearts, as we continue on our journey towards Allah SWT and explore the deeper meanings of the last five of the six articles of Islamic faith: Angels, Divine Books, Messengers, the Day of Judgment and Al-Qadar.
Formation : Waleed Basyouni
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/336430
Download :
The Prophet's Noble CharacterThis is a book presented by Rasoulallah Website (http://www.rasoulallah.net) shows aspects of our Prophet’s life. It contains topics as: his manners, his exemplary justice, his simple life, his love for the poor, his forgiveness shown to the non-Muslims. It includes other important topics as: how did he achieve reform, can he be taken as a model for Muslims to follow and how did he instill brotherhood among Muslims?
From issues : http://www.rasoulallah.net - Website of Rasoulullah (peace be upon him)
Source : http://www.islamhouse.com/p/329737
Download :
The Ideal MuslimThe 'Ideal Muslim' is now in its second revised edition in English, it has been very well received by our English and Arabic readers. The author has even examined both Eastern and Western thoughts on certain issues and proved that the Islamic Ideal is superior in all cases.
Formation : Muhammad Ali Al-Hashemi
From issues : International Islamic Publishing House
Source : http://www.islamhouse.com/p/185382
Download :
What Does it Mean : You Are a Muslim ?What Does it Mean : You Are a Muslim ?
Formation : Suleiman Saoud Al Saqer
From issues : Islamic Propagation Office in Rabwah
Source : http://www.islamhouse.com/p/51813
Download :