Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Islamic View of Jesus (Peace Be Upon Him)The Islamic View of Jesus (Peace Be Upon Him), How did the Quran Narrated the stories of the messengers and prophets from Adam to Muhammad, and the Quran had explained in detail the story of Jesus peace be up on him, In the Light of Holy Quran and Sunnah.
Formation : Imam Ibn Kathir
Source : http://www.islamhouse.com/p/204500
Download :
The Choice: Islam and ChristianityThe Choice - Islam and Christianity: Two Volumes, By Ahmed Deedat, An excellent book discussing Islam and Christianity in the light of Holy Quran and the Sunnah.
Formation : Ahmed Deedat
Source : http://www.islamhouse.com/p/89151
Download :
Ash-Shafi’i's Risala: Treatise on the Foundations of Islamic JurisprudenceImam Shafi on On Legal Knowledge Read Classical – Excerpt Written in the second Islamic century by al-Imam al-Shafi’i (d. 204AH/820AD), the founder of one of the four Sunni schools of law. This important work gives the fundamental principles of Islamic jurisprudence and its influence continues to the present day. During the early years of the spread of Islam, the exponents of Islamic legal doctrine were faced with the problems raised by ruling and administering a diverse and rapidly growing empire. In Medina and Kufa, as well as other cities of early Muslim rule, schools of law had to be developed, but it took the genius of Muhammad b. Idris al-Shafi’i, born in the year 150AH/767AD, to establish the principles by which the various legal doctrines could be synthesised into a coherent system. In the Risala, which laid down the basis for such a synthesis, al-Shafi’i established the overriding authority, next only to the Qur’an, of the Sunnah or example of the Prophet Muhammad as transmitted in the traditions.
Formation : Muhammad Bin Idrees Al-Shafaei - Mohammed Bin Idrees Al-Shafai
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/344944
Download :
30 Lessons For Those Who FastIn relation to fasting, this book contains the most pertinent Qur'anic verses, authentic ahadith, delightful poetry and touching advice. It is therefore, a book for the righteous when they meet for pleasant conversations. It is also a gift for wayfarers when they break their journeys for rest, a treasure for those who share mutual love and respect - For Ramadan is indeed the noblest month and its days are the sweetest days.
Formation : Aaed ibn Abdullah al-Qarni
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/320535
Download :
What did jesus really say?The book contains detailed information and descriptions that show how the Bible was changed and tampered with over the past two millennia. The account and the discussions presented are based on, and collected from, the writings of Christian authors, the Church and the Bible. By Misha'al ibn Abdullah
Source : http://www.islamhouse.com/p/193556
Download :