Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Humility in PrayerIbn Rajab al-Hanbali This is a treatise we have written concerning humility (Khushu') and the hearts meekness and breaking (inkisar) before the Lord. The basic meaning of Khushu', is the softness of the heart, its being gentle, still, submissive, broken, and yearning. When the heart is humble, so too is the hearing, seeing, heard, and face; indeed all the limbs and their actions are humbled, even speech. The source of the Khushu, that takes place in the heart is the gnosis of Allah's greatness, magnificence, and perfection.
Formation : Ibn Rajab Al-Hanbali
Source : http://www.islamhouse.com/p/207450
Download :
Sharh 'Umdah al FiqhThe Fiqh of Worship. The book of al-‘Umdah is an abbreviated book of Fiqh according to the hanbali school of Fiqh (madhhab).
Formation : Hatem Al-Haj Ali
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/321935
Download :
Answering Those Who Altered The Religion of Jesus ChristThis book is one of the most important Islamic books which gives right answers about Christianity.
Formation : Sheikh-ul-Islam ibn Taymiyyah
Source : http://www.islamhouse.com/p/93497
Download :
The Sealed NectarA complete authoritative book on the life of Prophet Muhammad (S) by Sheikh Safi-ur-Rahman al-Mubarkpuri. It was honored by the World Muslim League as first prize winner book. Whoever wants to know the whole life style of the Prophet in detail must read this book.
Formation : Saifur Rahman Al-Mubarakpuri
Source : http://www.islamhouse.com/p/51776
Download :
Essentials of RamadanThis is an in-depth resume of the essential rules and laws on the Fiqh of fasting designed to provide the reader with explanation for both spiritual and physical significance and uniqueness of this remarkable act of worship. Sheikh Shu`aib clarifies major point on fasting. His focus is relevance of this divine discipline on to the life and living as well as the interpretation of related text on Fasting based on Al-Qur`an and the Sunnah of the Messenger of Allah (saas). This book serves as a guide and reference on courses on Islamic studies.
Formation : Tajuddin B. Shuaib
Source : http://www.islamhouse.com/p/1363
Download :