Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

A Guide to Hajj And UmrahThis treatise was prepared by the Agency of Islamic Enlightenment in Hajj. Includes a discussion about those things which nullify a person's Islam as well as common errors made by the commonfolk.
Reveiwers : Muhammad AbdulRaoof
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Bade'ah - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/328734
Download :
Islam Is Your BirthrightEach person is born in a religious environment that is not of his/her own choice. From the very beginning of human existence in this world, they are assigned the religion of their family or the ideology of the state. By the time individuals reach their teens they usually accept the beliefs of their parents or that of their particular society. However, when some people mature and are exposed to other beliefs and ideologies, they begin to question the validity of their own beliefs, and search for the truth.
Formation : Majed S. Al-Rassi - Majid Bin Sulaiman Al-Russi
Reveiwers : Abu Ameenah Bilal Philips
Source : http://www.islamhouse.com/p/51735
Download :
The Message of IslamThe Complete and Final Message to Man is a brief presentation of Islam defining its terms and teachings, followed by an advice to the Muslims and non-Muslims on following the path of the Righteous Predecessors.
Formation : AbdulRahman Bin Abdulkarim Al-Sheha
From issues : http://www.islamland.com - Islam Land Website
Source : http://www.islamhouse.com/p/261463
Download :
Tafseer Ibn Katheer – Part 30 Of The Qur’an (Juz’ ‘Amma)Explanation of all the surahs of the 30th chapter of the Quran: in a very simple and informative way, the Shaikh Explain the surahs of the 30th chapter of the Quran, starting with Surah An-Naba' and ending with An-Nas.
Formation : Imam Ibn Kathir
Reveiwers : Muhammad AbdulRaoof
From issues : International Islamic Publishing House
Source : http://www.islamhouse.com/p/318534
Download :
Dawah Training CourseAll of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Formation : Abu Ameenah Bilal Philips
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/339167
Download :