Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

General Precepts of Ahlus-Sunnah Wal Jamaa’ahBrief guide concerning the fundamentals of Islam.
Formation : Naasir Bin Abdulkarim al-Aql
Source : http://www.islamhouse.com/p/1295
Download :
The Three Fundamental Principles and the Four Basic RulesThe Three Fundamental Principles and the Four Basic Rules of Islam.
Formation : Muhammad Bin Abdul Wahhab
From issues : Daar Al-Watan
Source : http://www.islamhouse.com/p/1333
Download :
Diseases of the Hearts & Their CuresBy Shaykhul-Islaam Ibn Taymiyyah. Actions are distinguished, one from the other, with respect to their excellence in the Sight of Allaah in accordance with the condition of the heart, not by their number or form, but rather due to the strength of the caller, his truthfulness, his sincerity and the extent to which he prefer Allaah over himself…
Formation : Sheikh-ul-Islam ibn Taymiyyah
Source : http://www.islamhouse.com/p/250901
Download :
The Global MessengerThe author said in his introduction, “The purpose of this small book is not to answer ignorant or hostile critics, nor is it to recount praises of our Prophet as countless Muslim authors have done so eloquently over the centuries. Rather, it is to present facts that are based on historically verified sources and then leave the reader to make his own decision, or if he desires, to investigate the matter further. The book is divided mainly into two sections, although the topics covered in both are interrelated and complimentary. The first acquaints the reader with information about the life of Prophet Muhammad and his global mission, while the second is concerned more with his teachings and way of life.”
Reveiwers : Abu Adham Osama Omara
From issues : http://www.mercyprophet.org
Source : http://www.islamhouse.com/p/340216
Download :
Great Women of IslamThis book is about the life stories of the Mothers of the Believers and 16 other Sahabyat who had been given the good news of the paradise in this world by Prophet Muhammad (S). There are good examples in the lifestyle of the Mothers of the believers and women Companions especially for the Muslim women. It is necessary for all of us to study the Seerah of these noble and fortunate women. Besides the Mothers of the believers, the compiler of the book has included the description of those sixteen women who had been given the good News of the Paradise in this world by the Prophet Muhammad (S). Although the original book is in the Urdu language but the efforts of the translator had made it more beneficial for the readers.
Formation : Saifur Rahman Al-Mubarakpuri
Source : http://www.islamhouse.com/p/228513
Download :