Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Ruling of Peace Treaties with the JewsIt is the victory of the Jews, notwithstanding that they are a small group, over the Muslim ’ummah in four successive wars. The Arab Muslims whom these defeats have affected concur about the indispensability of concluding peace and compromise with the Jews, saying that there is no alternative before them and offering the excuse that the Jews are helped by the Western nations and America while the Muslims have no power and authority in their favour. And after having extended their hands for compromise with the Jews some of the Arabs have in fact concluded treaties with them calling these Peace Treaties. Since these treaties contain conditions that are invalid, more harmful and graver than defeats in the wars, and since people are asking about what should the Muslims' attitude be towards the Jews and towards the Peace Treaties that have been concluded, and because Allah Subhânahu wa Ta‘âlâ has taken a ovenant of those who are given knowledge to elucidate and not to conceal anything, I have liked to write briefly about the attitude which, according to sharî‘ah, the members of the Islamic ’ummah should adopt towards these treaties they call Peace Treaties.
Formation : Abdur-Rahman Abdul-Khaliq
From issues : http://www.salafi.net - Salafi Website
Source : http://www.islamhouse.com/p/51815
Download :
THE IDEAL MUSLIM WIFEThe Author, a well-known British lady writer tries to make reader aware of the Islamic standard for an ideal wife and to encourage the wife to reach that standard as much as she wishes her husband to reach it as an ideal Muslim husband.
Formation : Aisha Lemu
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/379000
Download :
THE MUSLIM CREEDTHE MUSLIM CREED is one of the best books on the subject of Tawheed (Islamic Monotheism) and ranks high in authenticity. Till date it has gone through various publications; and had been the means for guidance of the millions of people throughout the world; by taking them out of the darkness of polytheism and error.
Formation : Suhaib Hasan AbdulGhaffar
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.dar-alsalam.com - Darussalam Publications Website
Source : http://www.islamhouse.com/p/316349
Download :
The World of the AngelsThe World of the Angels is an example of traditional learning and its translation fills a much needed gap in aqida (beliefs) literature in the English speaking world Basing himself exclusively on the Quran and Hadith, Sheikh Kishk deals with every aspect of the angelic world. He goes from discussing the creation and nature of the angels to enumerating their many different types and also explains their role in existence and the character of their interaction with the human race. An in depth understanding of the nature and activity of the angels is essential for the people of today. Particularly in the face of the onslaught of scientific materialism which has done so much to weaken the bases of belief in this time. This book should help a great deal towards this end.
Source : http://www.islamhouse.com/p/283516
Download :
Sacred Scrolls: 40 Hadith NawawiThe 40 Hadith of Imam Nawawi is a profound and comprehensive collection, summarizing the teachings of Islam and the character of the Prophet (S). “Everyone who desires and looks forward to the Hereafter must be familiar with these hadith because they cover the most important aspects of the religion and they offer direction to all forms of obedience to Allah. This is clear to anyone who ponders these hadith.” - Al-Nawawi’s introduction to his Forty Hadeeth.
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/321974
Download :