Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Discover IslamDiscover Islam: A brief book that guides a person towards Islam, Islam is the religion and way of life of about one Fifth of the world's population. Muslims are of diverse nationalities, cultures and races, but their Religion teaches that all humanity is essentially equal. It guides them to the Straight Path.
Formation : Mustafa Malaikah
Reveiwers : Muhammad AbdulRaoof
From issues : A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/330829
Download :
A Brief Illustrated Guide To Understanding IslamThis colorful book is for non-Muslims who would like to understand Islam, Muslims, and other facets of Islam.
Formation : I. A. Ibrahim
From issues : http://www.islam-guide.com - Islam Guide Website
Source : http://www.islamhouse.com/p/1221
Download :
Muhammad (Peace Be upon Him), the Prophet of MercyThis book talks about some situations from the biography of our Prophet Muhammad such as: his life in Makkah, calling people to Islam, persecution for the early converts, emmigration to Abyssinia then Madina, Islamic country in Madina, conquest of Makkah, the farewell pilgrimage and his death. It also mentions his physical description and manner. In addition, it mentions what the prophet said about the environment, treatment of animals and relationships with non-Muslims. It also sheds light on his appreciation of woment and his love for children. On the other hand it takls about what non-Muslim scholars have said about Prophet Muhammad such as: Alphonse de Lamartine, Sir George Bernard Shaw, Michael Hart, Mahatma Gandhi, Thomas Carlyle, Edward Gibbon, Simon Ocklay, Annie Besant, W. Montgomery Watt, Bosworth Smith, Wolfgang Goethe, Lane-Poole, W.C. Taylor, Dr. Gustav Weil, Washington Irving, Arthur Glyn Leonard and Jules Masserman.
Reveiwers : Abu Adham Osama Omara
From issues : http://www.mercyprophet.org
Source : http://www.islamhouse.com/p/340652
Download :
Strengthening of the FaithThe author refers to the Quranic verses and Ahadith by interpreting them in a very simple and comprehensible style, and also brings to light the true status of all the unlawful customs and rituals which are commonly practiced in the society and are detrimental to the faith of Tauhid. Tauhid (Oneness of Allah) is the basis of the Islamic religion.
Formation : Shah Ismail Shaheed
From issues : http://www.dar-alsalam.com - Darussalam Publications Website
Source : http://www.islamhouse.com/p/51908
Download :
Jesus & the BibleConcise examination of the Christian texts as well as the Islamic perspective of the purpose and message of Jesus
Formation : Rashaad Abdul-Muhaiman
From issues : El-Haqq Islamic Resource Center
Source : http://www.islamhouse.com/p/1367
Download :