Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Promised Prophet of the BibleThe Promised Prophet of the Bible
Formation : Munqith ibn Mahmood As-Saqqar
Source : http://www.islamhouse.com/p/178683
Download :
The Etiquette of Marriage and WeddingAn informative guide to marriage and its various rulings.
Formation : Muhammad Naasiruddeen al-Albaanee
Source : http://www.islamhouse.com/p/1275
Download :
Exposing ShaytanThis booklet will Insha’Allah, comprehensively answer these baffling questions and dispel many doubts on the subject like why Allah created Shaytan and why Shaytan was granted his request to remain alive until the Day of Judgement. This booklet will also elaborate upon Aqeedah points that are learnt from the disgraceful story of Shaytan’s failure and from the grievous stories of those who fell into his traps from the nations past. The last part of this booklet focuses on the means prescribed in the Qur’aan and the Sunnah to dispel Shaytan and protect ourselves and our homes from him.
Formation : Shuwana Abdul-Azeez
Reveiwers : Muhammad AbdulRaoof
From issues : A website Quran and Sunnah : http://www.qsep.com
Source : http://www.islamhouse.com/p/373681
Download :
A Collection Of Wise Sayings [ Al-Fawaid ]A Collection Of Wise Sayings (Al-Fawaid): is one of the well-known compilations of Imam Ibn Qayyim Al-Jawziyyah (may Allah have mercy upon him). This book consists of the elevated thoughts that Allah bestows upon some of His servants as He wills. So whenever any of these scattered pearls of wisdom occurred to the Imam, he would immediately record them.
Formation : Ibn Qayyim al-Jawziyyah
From issues : Umm Al-Qura for Translation, Publishing & Distribution
Source : http://www.islamhouse.com/p/44277
Download :
Prophet Muhammad the last Messenger in the BibleAn incisive, thoroughly research and above all informative discourse on the subject of Prophet Muhammad in the Bible.
Formation : Kais Al-Kalby
Source : http://www.islamhouse.com/p/51912
Download :