Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Book of KnowledgeThis treatise is comprised of a collection of ahaadeeth (sayings of the Prophet) and athaar (sayings of the Salaf) on the subject of Islamic Knowledge. The Tahqeeq of the book was done by Imam Al-albanee.
Formation : Abu Khaithama Zuhair Ibn Harb An-Nasaa’ee - Abu Khaisamah Zuhair Bin Harb Al-Nisai
Translators : Abu Maryam Ismaeel Alarcon
Source : http://www.islamhouse.com/p/51779
Download :
Bid'ah (Innovation)The Islamic definition of Bid’ah: Imaam Ash-Shaafi’i, may Allah have mercy upon him, said: “A Bid’ah is anything that has no basis in the Qur’aan, Sunnah or sayings of any of the companions.” Ibn Al-Jawzi, may Allah have mercy upon him, said: “A Bid’ah is any form of worship that did not exist (at the time of the Prophet sallallaahu ‘alayhi wa sallam and his companions) then later it was innovated.” Ibn Rajab, may Allah have mercy upon him, said: “A Bid’ah is any form of worship which has no basis in the Sharee’ah which would warrant its legislation.”
Formation : Ibn Rajab Al-Hanbali
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/339173
Download :
Concept of God in IslamIts author said in the introduction, "It is a known fact that every language has one or more terms that are used in reference to God and sometimes to lesser deities. This is not the case with Allah. Allah is the personal name of the One true God. Nothing else can be called Allah. The term has no plural or gender. This shows its uniqueness when compared with the word "god," which can be made plural, as in "gods," or made feminine, as in "goddess." It is interesting to notice that Allah is the personal name of God in Aramaic, the language of Jesus and a sister language of Arabic."
Source : http://www.islamhouse.com/p/322097
Download :
The Truth About Jesus-
Formation : Mane' Bin Hammad Al-Juhani
Source : http://www.islamhouse.com/p/191245
Download :
Self-Ruqya TreatmentThe selected Ruqyas can be easily used by any sensible adult to treat himself or his family members. They can be also used as daily and nightly prayers for protection from Satan and his allies.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345077
Download :