Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Answering Those Who Altered The Religion of Jesus ChristThis book is one of the most important Islamic books which gives right answers about Christianity.
Formation : Sheikh-ul-Islam ibn Taymiyyah
Source : http://www.islamhouse.com/p/93497
Download :
The Signs Before The Day Of JudgementThis book is an authoritative source on a matter of central importance to everyone: the events of Akhir al-zaman the final period of this world’s history The work is by Ibn Kathir. an eminent Muslim scholar and is based entirely Upon authentic texts. The many Ahadith or Traditions. The Blessed Prophet Muhammad (Peace be Upon Him) described the condition in which people would live in those times.
Formation : Imam Ibn Kathir
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/313878
Download :
The Biography of the Prophet, may God praise himA detailed account of the life of the Prophet, may god praise him.
Source : http://www.islamhouse.com/p/1245
Download :
Political System in Saudi ArabiaThe discourse in this book addresses elite western politicians, intellectuals and thinkers. It discusses the most important issues related to the political system of Saudi Arabia from an Islamic perspective and through the state's laws like the Basic Law of Governance. Among the issues discussed by the book, for instance, the imama (leadership), the rights and duties of the Muslim leader, the nature of relation between citizens and the King, the concept of Shoura in Islam and the impact of the implementation of this Shoura in Saudi Arabia compared with democracy, the concept of bay’ah (pay of allegiance), the formation of political parties and the so-called opposition, the freedom of opinion, as well as other issues raised in the Western media and political circles about the political system of Saudi Arabia.
Source : http://www.islamhouse.com/p/325002
Download :
The Sword of Allah: Khalid bin Al-WaleedThe Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.
Formation : A. Akram
Source : http://www.islamhouse.com/p/61193
Download :