Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Story of a New MuslimA bewildered Western Truth-Seeker relates his spiritual journey from Christianity to Buddhism until he found the Truth in Islam.
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/378994
Download :
Nurturing Iman in ChildrenNurturing Iman in Children, however, addresses an aspect of child-rearing that is vitally important, and is not touched upon in the mainstream selections that we are so familiar with. In her book, Dr. Hamdan clearly and in no uncertain terms explains the importance of instilling in our children a strong connection to their Creator and a love for the religion that He has chosen for us and them. From this book, you will learn the what, why, and the how of raising a righteous and faithul Muslim child.
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/321774
Download :
Let the Bible SpeakThe author said in the beginning, "After reading the Bible carefully and completely, I found it containing the following texts: (1) False texts abusing the attributes of God (2) False texts abusing the prophets, falsely accusing them of adultery, fornication and idol-worshipping (3) Obscene tales full of graphic physical details (4) Strange stories, such as the story of the trees that called for an election among all trees to select the president among them. Still there are many who know nothing about these things. The reason may be: (1) The mere length of the Biblical, more than 3000 pages, which makes it difficult for most people to read (2) The fact that many Christian do not read the Bible but claim it only as a matter of tradition (3) The activities of priests who only read to people what they choose for them to know.
Formation : Abdur-Rahman Demashqeyyah
Source : http://www.islamhouse.com/p/351184
Download :
The Status of the Sunnah in IslaamThis is a lecture that Shaikh Al-Albani gave in the city of Doha, the capital of Qatar, during the blessed month of Ramadan of 1392H. Then requesters asked the shaikh to print it due to the important benefits contained within it, and to the Muslim's need for something like it.
Formation : Muhammad Naasiruddeen al-Albaanee
Translators : Abu Maryam Ismaeel Alarcon
Source : http://www.islamhouse.com/p/51809
Download :
The Messengers and the MessagesIs it true that mankind today has reached such a level of progress that they have no need of the Messengers and their teachings? Are humans capable today of guiding themselves without referring to the methods set out by the Messengers? This comprehensive work which is full of clear proofs and evidences from the pure teachings of Islam, is an essential reading for all Muslims and seekers of truth.
Formation : Omar Bin Sulaiman Al-Ashqar
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/336333
Download :