Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Sharh Al-Aqeedah At-TahawiyyahThe Muslim Creed - 'Commentary on the Creed of Aqeedah At-Tahaawiyyah.
Formation : Abu Jafar at-Tahawi
Source : http://www.islamhouse.com/p/193219
Download :
Hajj and TawheedHajj and Tawheed: Hajj is to set out for Makkah to worship Allah by performing certain religious rights in accordance with the Prophet's (peace and blessings be upon him) Sunnah. It is a time in which to call upon Allah to purify the self from any worship to anyone other than him. This booklet explains the basic rights of Hajj. It also notes that the tawheed of Allah requires the Muslim to follow the perfect way of worship, demonstrated by Muhammad (peace and blessings be upon him) and as understood by the Sahaabah who were the best of mankind.
Formation : Dr. Saleh As-Saleh
Source : http://www.islamhouse.com/p/61476
Download :
What did jesus really say?The book contains detailed information and descriptions that show how the Bible was changed and tampered with over the past two millennia. The account and the discussions presented are based on, and collected from, the writings of Christian authors, the Church and the Bible. By Misha'al ibn Abdullah
Source : http://www.islamhouse.com/p/193556
Download :
The Ill-Effects of SinsThis short booklet is a translation of a khutba (sermon) delivered by Shaykh Muhammad ibn Salih on the 12th of Muharram in the year 1411AH. Which has been published in Arabic under the title: Athar ul-Ma’aasee ‘ Alal Fardi Wal Mujtama.’
Formation : Muhammad Salih Al-Munajjid
Source : http://www.islamhouse.com/p/184674
Download :
A Guide to Hajj, ‘Umrah and Visiting the Prophet’s MosqueThis treatise was prepared by the Agency of Islamic Enlightenment in Hajj. Includes a discussion about those things which nullify a person's Islam as well as common errors made by the commonfolk.
Formation : Muhammad ibn Saleh al-Othaimeen
Source : http://www.islamhouse.com/p/1377
Download :