Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Bulugh Al-MaramBulugh Al-Maram (attainment of the objective according to the evidence of the ordinances) is based upon the Ahadith of our Prophet which have been the sources of Islamic Jurisprudence. Al-Hafiz Ibn Hajar Al-Asqalani has recorded the true significance of the Ahadith and their origins & also made a comparison of the versions, if the sources are more than one.
Formation : Ibn Hajar Al-Asqalani
Source : http://www.islamhouse.com/p/291076
Download :
Fallacies & Misconceptions About The Messenger's Marriages (peace be upon him)The book enables you to analysis & realize the true facts behind the Prophet’s plural marriages.
Formation : Mohammad Ali Al Sabouni
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/378925
Download :
Muhammad, the Messenger of AllahThis book talks about the life story of Muhammad, may Allah exalt his mention, and his beautiful manners. It also brings to light statements for contemporary figures in Western society, who spoke favorably of Prophet Muhammad, may Allah exalt his mention.
Formation : AbdulRahman Bin Abdulkarim Al-Sheha
Translators : Abdur-Rahman Murad
From issues : Islamic Propagation Office in Rabwah
Source : http://www.islamhouse.com/p/1385
Download :
Essentials of RamadanThis is an in-depth resume of the essential rules and laws on the Fiqh of fasting designed to provide the reader with explanation for both spiritual and physical significance and uniqueness of this remarkable act of worship. Sheikh Shu`aib clarifies major point on fasting. His focus is relevance of this divine discipline on to the life and living as well as the interpretation of related text on Fasting based on Al-Qur`an and the Sunnah of the Messenger of Allah (saas). This book serves as a guide and reference on courses on Islamic studies.
Formation : Tajuddin B. Shuaib
Source : http://www.islamhouse.com/p/1363
Download :
THE IDEAL MUSLIM HUSBANDThe Author, a well-known British lady writer tries to make the reader aware of the Islamic standard for an ideal husband and to encourage the husband to reach that standard as much as he wishes his wife to reach it as an ideal Muslim wife.
Formation : Aisha Lemu
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/378996
Download :