Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Life, Teachings and Influence of Muhammad ibn Abdul-WahhaabThe Life, Teachings and Influence of Muhammad ibn Abdul-Wahhaab: This book is not one with a political agenda. It is meant neither to support nor to critique any contemporary regimes or policies. Indeed, the driving force behind this work is much greater and more important than that. It has to do with, first, the religion of Islam as preached by the Prophet (peace and blessings of Allah be upon him) himself and, second, with the honor and rights of an individual Muslim, Muhammad ibn Abdul-Wahhaab.
Formation : Jamaal Zarabozo
From issues : Ministry of Islamic Affairs, Endowments, Da‘wah and Guidance
Source : http://www.islamhouse.com/p/54190
Download :
Evolution of FiqhThe author says in the introduction of the second edition, “The overall purpose of this book is to acquaint the reader with the historical factors behind the formulation of Islamic law (Fiqh), in order that he or she may better understand how and why the various schools of Islamic law (Madh-habs) came about. It is hoped that this understanding will in turn, provide a basis for overcoming the petty differences and divisions which occur when present-day followers of different schools of people without definite schools try to work together. Thus, another aim of this book is to provide a theoretical framework for the reunification of the Madhhabs and an ideological basis for Islamic community work free from the divisive effects of Madh-hab factionalism.” The book consists of six chapters: foundation, establishment, building, flowing, consolidation, and stagnation and decline.
Formation : Abu Ameenah Bilal Philips
Source : http://www.islamhouse.com/p/291542
Download :
Fundamental Shi'ite BeliefsAn important book shows the corrupt belief of Shi’ites. The author said in the introduction, “I wrote this book for a number of reasons including: (1) The increased efforts of the Shi’ites to spread their ideology in the Muslim world. (2) The danger of this deviant sect poses on Islam. (3) The ignorance of many Muslims about the danger of this deviant sect. (4) The corrupt Aqeedah (belief system) of the Shi’ites, which includes polytheism, defamation of the Quran and defamation of the Companions of the Prophet, may Allah be pleased with them all. (5) Their extreme beliefs in relation to their imams."
Formation : Abdullah ibn Muhammad As-Salafi
Translators : Abdur-Rahman Murad
Source : http://www.islamhouse.com/p/256040
Download :
Family System In IslamA comprehensive and scholarly look at the family unit in Islam, from its conception via marriage to rights and roles of the partners that make for a successful team. The learned author also squarely confronts more touching issues such as polygamy, modes of divorce, and social equality.
Formation : Zinat Kauther
Reveiwers : Muhammad AbdulRaoof
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Naseem - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/328614
Download :
Fatawa Concerning LookingFatawa concerning looking at members of the same and opposite sex.
Formation : The Memphis Dawah Team
From issues : Memphis Dawah
Source : http://www.islamhouse.com/p/1279
Download :