Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Declaration of FaithThe testimony of "Laa ilaaha ill-Allah", its meaning, prerequisites, conditions, and fruits.
Formation : Saleh Bin Fawzaan al-Fawzaan
From issues : http://www.islammessage.com - Islam Message House Website
Source : http://www.islamhouse.com/p/1223
Download :
Ways to instigate the Love of AllahHow we can be loved by Allah
From issues : Daar Al-Watan
Source : http://www.islamhouse.com/p/1315
Download :
The Day of Resurrection (Tafseer Surah an-Nabaa)Belief in the Day of Resurrection gives meaning and purpose to our brief stay in this transient world. It is the believer's goal to win the Pleasure of His Lord by worshiping Him alone, fulfilling His Commands and refraining from His Prohibition during his worldly life-span. On the Day of Judgment, his fate will be decided in accordance with his record of deeds; he who fulfills his obligations will be rewarded with eternal bliss in Paradise, and he, who fails to be a believer, will be doomed to eternal Hell-Fire.
Formation : Shuwana Abdul-Azeez
Reveiwers : Muhammad AbdulRaoof
From issues : A website Quran and Sunnah : http://www.qsep.com
Source : http://www.islamhouse.com/p/373683
Download :
General Precepts of Ahlus-Sunnah Wal Jamaa’ahBrief guide concerning the fundamentals of Islam.
Formation : Naasir Bin Abdulkarim al-Aql
Source : http://www.islamhouse.com/p/1295
Download :
Rules Governing The Criticism Of HadithAn summarised text detailing the rules governing the Criticism of Hadeeth. From its introduction -'A hadith (pl. ahadith) is composed of two parts: the matn (text) and the isnad (chain of reporters). A text may seem to be logical and reasonable but it needs an authentic isnad with reliable reporters to be acceptable; 'Abdullah b. al-Mubarak (d. 181 AH) is reported to have said, "The isnad is part of the religion: had it not been for the isnad, whoever wished to would have said whatever he liked." During the lifetime of the Prophet (SAS) and after his death, his Companions (Sahabah) used to refer to him when quoting his sayings. The Successors (Tabi'un) followed suit; some of them used to quote the Prophet (SAS) through the Companions while others would omit the intermediate authority - such a hadith was known as mursal (loose). It was found that the missing link between the Successor and the Prophet (SAS) might be one person, i.e. a Companion, or two persons, the extra person being an older Successor who heard the hadith from the Companion.'
Formation : Mahmood Al-Tahaan
Source : http://www.islamhouse.com/p/291284
Download :