Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

A Paper on Hadiths of Month of MuharramThis is an article talks about the virtue of Muharram month, the divine Month, in the light of the Prophetic hadiths. It relates the story of Day of Ashuraa' (10th of Muharram), urges to fast it and mentions the reason behind the recommendation on fasting this day and the day before it, all of that through the prophetic hadiths.
Formation : Abdullah ibn Saleh Al-Fowzan - Abdullah ibn Saleh Al-Fawzan
Reveiwers : Abu Adham Osama Omara
From issues : A website Al-Sunnah Al-Nabawiyah www.alssunnah.com
Source : http://www.islamhouse.com/p/329781
Download :
The Choice: Islam and ChristianityThe Choice - Islam and Christianity: Two Volumes, By Ahmed Deedat, An excellent book discussing Islam and Christianity in the light of Holy Quran and the Sunnah.
Formation : Ahmed Deedat
Source : http://www.islamhouse.com/p/89151
Download :
Dawah to ChristiansThis is an important book talks about the sects of Christianity i.e. Catholic, Orthodox, Protestant and Jehovah’s Witness, etc. In addition, it shows the differences and the unifying beliefs among them. It also focuses on the way of Jesus regarding pork, alcohol, polygamy, fasting, interest, greeting, veiling, prostration, ablutions and circumcision. Finally, it gives a chapter about the authorship of the Bible.
Source : http://www.islamhouse.com/p/318733
Download :
Explanation of the Last Tenth of the Quran Followed By Rulings that Concern Every MuslimA summarized book that contains the most important matters that a Muslim needs in his life, from Quran, tafsir, fiqh rulings, beliefs, virtues ...etc. And the book is in 2 parts: The first part includes the three last Ajza of the Quran with its tafsir from "Zubdat At-Tafsir" by shaikh Muhammad Al-Ashqar. The second part contains rulings that concern the Muslim, which includes: Rulings of Tajwid - 62 questions in aqeedah - A calm dialogue on Tawhid - Rulings of Islam (Testimony of faith, purification, prayer, zakat, hajj) - Miscellaneous points of benefit - Ruqya - Du'a - Adhkar - 100 acts of virtue - 70 forbidden matters - Illustrated description of wudu and prayer - The journey of eternity.
Formation : Group of Scholars
From issues : http://www.tafseer.info - Tafseer Website
Source : http://www.islamhouse.com/p/178975
Download :
The Excellence of KnowledgeThis Small treatise brings to light many amazing and intricate points of benefit with regard to knowledge and discerning between which of its types are beneficial and non-beneficial. The Prophet praised some forms of knowledge while condemning others, at times he would ask Allah to grant him beneficial knowledge while at other times he would seek refuge in Him from non-beneficial knowledge.
Formation : Ibn Rajab Al-Hanbali
Reveiwers : Muhammad AbdulRaoof
Translators : Mahmoud Reda Morad Abu Romaisah
Source : http://www.islamhouse.com/p/339191
Download :