Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Purpose of CreationDiscusses the question of why Allah created, and why Allah created humans.
Formation : Abu Ameenah Bilal Philips
Reveiwers : Muhammad AbdulRaoof
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Sultanah, Riyadh - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/334316
Download :
The Day of Resurrection (Tafseer Surah an-Nabaa)Belief in the Day of Resurrection gives meaning and purpose to our brief stay in this transient world. It is the believer's goal to win the Pleasure of His Lord by worshiping Him alone, fulfilling His Commands and refraining from His Prohibition during his worldly life-span. On the Day of Judgment, his fate will be decided in accordance with his record of deeds; he who fulfills his obligations will be rewarded with eternal bliss in Paradise, and he, who fails to be a believer, will be doomed to eternal Hell-Fire.
Formation : Shuwana Abdul-Azeez
Reveiwers : Muhammad AbdulRaoof
From issues : A website Quran and Sunnah : http://www.qsep.com
Source : http://www.islamhouse.com/p/373683
Download :
Like a GarmentI welcome you to our ‘Like A Garment’ e-book, an initiative that seeks to educate Muslims to find conjugal bliss in their marriages. The initiative is called ‘Like A Garment’, from the famous Quranic phrase of spouses being like garments to one another. The website has two aims: to disseminate information about this topic (which will, Insha Allah, be beneficial to all Muslims, single and married), and to garner, via anonymous questionnaires, the problems and concerns that the Muslims of our times are facing in this area (which will help me better prepare future lectures).
Formation : Abu Ammaar Yaasir al-Qaadi
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/333586
Download :
Concept of God in Major ReligionsConcept of God in Major Religions.
Formation : Zakir Naik
Source : http://www.islamhouse.com/p/51900
Download :
Muhammad the Greatest" And indeed, you are of a great moral character." (Quran, 68:4)
Formation : Ahmed Deedat
Source : http://www.islamhouse.com/p/144901
Download :