Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

More than Eigthy Ways to Make DawahAn interesting book contains more than eighty means of da'wah in different fields of our life such as da'wah at home, masjed, school and work in addition to various means of da'wah. These books teach us that we should not confine da'wah to masjed but it should far exceed it to include all life's fields. Based on these means of da'wah, we can direct da'wah to everyone by easy ways. We should know that da'wah is a responsibility of every Muslim, the issue which encourages us to use these means efficiently.
Source : http://www.islamhouse.com/p/319751
Download :
The History of the Quranic Text from Revelation to Compilation - A Comparative Study with the Old and New TestamentsThe author said in his introduction: This work comprises a short introduction to the history of the Quran, its recording and its collection. The reader may therefore be puzzled as to why one third of the material in this book tackles the Old Testament (OT) and the New Testament (NT), wondering what significance this has on the Quran’s history. This significance shall, I hope, be made clear as the chapters progress, since I have attempted to present only those details which have a direct bearing on the current subject matter.
Formation : Muhammad Mustafa A'zami
Source : http://www.islamhouse.com/p/325010
Download :
What is Islam?ًWhat is Islam?: This book explains basic introduction to the fundamental beliefs and practices of the Islamic faith. An attempt has been made to be as concise as possible, but with the hope that the reader will be encouraged to study Islam in more depth.
Formation : Jamaal Zarabozo
From issues : Ministry of Islamic Affairs, Endowments, Da‘wah and Guidance
Source : http://www.islamhouse.com/p/90759
Download :
How Do We Receive Ramadan?A brief book about the virtue of Ramadan and the importance of making good use of all seasons of worship. This is through getting ready to do good deeds, making faithful repentance and intending sincere intention to change one's conditions in Ramadan and what is after it.
Formation : Mohammed Al-Hashmi Mustafa
Reveiwers : Muhammad AbdulRaoof
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Albatha - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/328619
Download :
Sin and Forgiveness in Christianity and IslamThis informative book tackles the fundamental subject of sin & forgiveness in today’s Christianity & in Islam from an analytical perspective.
Formation : Ezzia Ali Taha
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/378957
Download :