Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

THE IDEAL MUSLIM HUSBANDThe Author, a well-known British lady writer tries to make the reader aware of the Islamic standard for an ideal husband and to encourage the husband to reach that standard as much as he wishes his wife to reach it as an ideal Muslim wife.
Formation : Aisha Lemu
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/378996
Download :
Ash-Shafi’i's Risala: Treatise on the Foundations of Islamic JurisprudenceImam Shafi on On Legal Knowledge Read Classical – Excerpt Written in the second Islamic century by al-Imam al-Shafi’i (d. 204AH/820AD), the founder of one of the four Sunni schools of law. This important work gives the fundamental principles of Islamic jurisprudence and its influence continues to the present day. During the early years of the spread of Islam, the exponents of Islamic legal doctrine were faced with the problems raised by ruling and administering a diverse and rapidly growing empire. In Medina and Kufa, as well as other cities of early Muslim rule, schools of law had to be developed, but it took the genius of Muhammad b. Idris al-Shafi’i, born in the year 150AH/767AD, to establish the principles by which the various legal doctrines could be synthesised into a coherent system. In the Risala, which laid down the basis for such a synthesis, al-Shafi’i established the overriding authority, next only to the Qur’an, of the Sunnah or example of the Prophet Muhammad as transmitted in the traditions.
Formation : Muhammad Bin Idrees Al-Shafaei - Mohammed Bin Idrees Al-Shafai
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/344944
Download :
Contemporary IssuesIslamic view of Contemporary Issues - The book still under editing
Formation : Abu Ameenah Bilal Philips
Source : http://www.islamhouse.com/p/1247
Download :
Islam In BriefA simplified Introduction to Islam in English language in categories of question and answer in different aspect, and it increases the question from non muslims.
Formation : Yaser Jaber
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/71383
Download :
Journey Of A LifetimeThis booklet explains the basic rights of Hajj. It also notes that the tawheed of Allah requires the Muslim to follow the perfect way of worship, demonstrated by Muhammad (peace and blessings be upon him) and as understood by the Sahaabah who were the best of mankind.
From issues : http://www.al-jumuah.com - Al-Jumuah Magazine Website
Source : http://www.islamhouse.com/p/185439
Download :