Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Death is Enough as an AdmonitionA short but influential admonition regarding death.
From issues : Daar Al-Watan
Source : http://www.islamhouse.com/p/1323
Download :
The Excellence of KnowledgeThis Small treatise brings to light many amazing and intricate points of benefit with regard to knowledge and discerning between which of its types are beneficial and non-beneficial. The Prophet praised some forms of knowledge while condemning others, at times he would ask Allah to grant him beneficial knowledge while at other times he would seek refuge in Him from non-beneficial knowledge.
Formation : Ibn Rajab Al-Hanbali
Reveiwers : Muhammad AbdulRaoof
Translators : Mahmoud Reda Morad Abu Romaisah
Source : http://www.islamhouse.com/p/339191
Download :
A DICTIONARY OF RELIGIOUS TERMSA Comprehensive Directory of Religion Dictionary, Glossary and Terms listings that contain religious Terms and Terminology.
Reveiwers : Muhammad AbdulRaoof
From issues : Islamic call and guidance centre in Abha: www.taweni.com
Source : http://www.islamhouse.com/p/378951
Download :
The Beard Between the Salaf & KhalafA discussion of the obligation of keeping a beard and a clarification of some common misconceptions.
Formation : Muhammad al-Jibaly
From issues : Al-Kitaab & as-Sunnah Publishing
Source : http://www.islamhouse.com/p/1231
Download :
The World of the Jinn and DevilsIn the work before you, Dr. Umar Al-Ashqar, a well-known contemporary scholar of Islam, has attempted to tackle two important topics. The first topic is that of the characteristics of the jinn. This is a difficult topic for many reasons. One of them is that the devils are known to be liars. Thus, even when a person does encounter them, he cannot put much trust in what they claim about themselves. Therefore, one must virtually rely only on the statements of the Quran and the authentic hadith of the Prophet (peace be upon him). The second topic is the characteristics and methodology of Satan himself. It is no coincidence that Allah has mentioned Satan, his goals, his plots and his allies throughout the entire Quran. This is because Satan is man’s greatest enemy. The believer must know the key to defending himself from Satan.
Formation : Omar Bin Sulaiman Al-Ashqar
Reveiwers : Muhammad AbdulRaoof
Translators : Jamaal Zarabozo
From issues : http://www.islambasics.com - Islam Basics Website
Source : http://www.islamhouse.com/p/286181
Download :