Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Family System In IslamA comprehensive and scholarly look at the family unit in Islam, from its conception via marriage to rights and roles of the partners that make for a successful team. The learned author also squarely confronts more touching issues such as polygamy, modes of divorce, and social equality.
Formation : Zinat Kauther
Reveiwers : Muhammad AbdulRaoof
From issues : Cooperative Office for Propagation, Guidance, and Warning of Expatriates in the city of Naseem - A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/328614
Download :
The Call for the Unity of Religions: A False and Dangerous CallDr. Saleh As-Saleh said in the beginning of the book, "We hear nowadays a strange call by organized groups involving some Christians, Jews, and “Muslim” intellectuals calling for “wihdatul adyaan”. They claim that these three religions stand for the same belief that there is One God and should unite in their call for the implementation of great moral values. Some of those involved call for the establishment of centers containing churches, synagogues, and masaajid side by side, and printing the Qur’an, the Bible, and the Torah in one binding, etc. In the name of defending Islam against political and media distortions in the West, some organizations are compromising the basics of the Islamic creed through what is called “Bridging the Faiths.” This is a very dangerous call because it mixes the truth with falsehood and thus practically implies the elimination of the truth perfected in the deen of Islam. The Christians and Jews want the Muslims to be like them. That is why they support this deceptive call for “unity”.
Formation : Dr. Saleh As-Saleh
From issues : http://understand-islam.net - Understand Islam Website
Source : http://www.islamhouse.com/p/353522
Download :
The Criterion Between The Allies Of The Merciful And The Allies Of The DevilThe Criterion Between The Allies Of The Merciful And The Allies Of The Devil, by Shaikh Al-Islam Ibn Taymiyyah.
Formation : Sheikh-ul-Islam ibn Taymiyyah
Translators : Salim Morgan
Source : http://www.islamhouse.com/p/204492
Download :
The Muslim Woman and Her HusbandThe ideal Muslim woman and her relationship with her husband.
From issues : Al-Haramain Foundation
Source : http://www.islamhouse.com/p/1291
Download :
Concise Commentary on the Book of TawhidThis book gives a clear explanation of the Muslim sound Creed which is the core of the religion of Islam, as the belief in Tawhid (monotheism) is the purpose for which Allah created both mankind and jinn, and thus, those whoes belief in Tawhid is corrupt, are not considered Muslims.
Formation : Saleh Bin Fawzaan al-Fawzaan
Source : http://www.islamhouse.com/p/264095
Download :