Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Why Were We Created ?have you ever asked; why was I created? why I am here? what am I doing in this world? why did God created me?.. This book will help you find the answers.
Formation : Abu Ameenah Bilal Philips
From issues : http://www.islambasics.com - Islam Basics Website
Source : http://www.islamhouse.com/p/51910
Download :
The Guidance of Muhammad -Blessings and Peace Be Upon Him- Concerning Worship, Dealings and MannersThe Guidance of Muhammad -Blessings and Peace Be Upon Him- Concerning Worship, Dealings and Manners: The guidance of Muhammad -Blessings and Peace Be Upon Him- is the practical application of Islam. It consolidates all the characteristics that make Islam easy to embrace and practice, for it includes all aspects of life, whether religious, practical, ethical, material or spiritual. This book contains selections from the scholarly work by Imam Ibn al-Qayyim, "Zadul-Ma`ad"
Formation : Ibn Qayyim al-Jawziyyah - Ahmad bin Uthman Al-Mazyad
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/90730
Download :
Night Prayer in RamadanA most rewarding and fulfilling part of a Muslim's worship are those blessed moments that he spends praying in the depth of the night, privately addressing his Great Lord, sincerely glorifying Him, humbly imploring Him - beseeching His forgiveness and asking Him for favors. The voluntary "night prayer", or qiyaam, is indispensable for a person's moral, spiritual, and physical welfare. Yet, it is greatly misunderstood and largely neglected by most Muslims
Formation : Muhammad Naasiruddeen al-Albaanee
Translators : Abu Maryam Ismaeel Alarcon
Source : http://www.islamhouse.com/p/51799
Download :
The Etiquette of Marriage and WeddingAn informative guide to marriage and its various rulings.
Formation : Muhammad Naasiruddeen al-Albaanee
Source : http://www.islamhouse.com/p/1275
Download :
In Pursuit of Allah's PleasureWe introduce this book as a clear message and a reminder of the principles and fundamentals of Shariah which should not be absent from any Islamic movement drawn into committing itself, in all matters, to Shariah laws.
Formation : Abdul-Malik al-Qasim
Source : http://www.islamhouse.com/p/264093
Download :