Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Islamic Studies Book 1The "Islamic Studies" series of books by the prolific writer and scholar Dr. Bilal Philips are part of a meticulously written series intended to guide young Muslims in a manner that helps them acquire a thorough practical and spiritual foundation. This series have been generally acknowledged as an excellent introduction set to the principles of the Islamic faith, with core sciences discussed and explored, for both the new Muslim as well as the "old" Muslim wishing to brush up on the fundamentals.
Formation : Abu Ameenah Bilal Philips
Source : http://www.islamhouse.com/p/273077
Download :
The Ideal MuslimThe 'Ideal Muslim' is now in its second revised edition in English, it has been very well received by our English and Arabic readers. The author has even examined both Eastern and Western thoughts on certain issues and proved that the Islamic Ideal is superior in all cases.
Formation : Muhammad Ali Al-Hashemi
From issues : International Islamic Publishing House
Source : http://www.islamhouse.com/p/185382
Download :
THE MUSLIM CREEDTHE MUSLIM CREED is one of the best books on the subject of Tawheed (Islamic Monotheism) and ranks high in authenticity. Till date it has gone through various publications; and had been the means for guidance of the millions of people throughout the world; by taking them out of the darkness of polytheism and error.
Formation : Suhaib Hasan AbdulGhaffar
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.dar-alsalam.com - Darussalam Publications Website
Source : http://www.islamhouse.com/p/316349
Download :
The Ill-Effects of SinsThis short booklet is a translation of a khutba (sermon) delivered by Shaykh Muhammad ibn Salih on the 12th of Muharram in the year 1411AH. Which has been published in Arabic under the title: Athar ul-Ma’aasee ‘ Alal Fardi Wal Mujtama.’
Formation : Muhammad Salih Al-Munajjid
Source : http://www.islamhouse.com/p/184674
Download :
The Islamic Ruling on TawassulThe permissible and prohibited types of waseelah
Formation : Naasir Bin Abdulkarim al-Aql
From issues : Daar Al-Watan
Source : http://www.islamhouse.com/p/1297
Download :