Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The Abridgement of the Prophet's Prayer DescribedA description of the Prophet's prayer from beginning to end.
Formation : Muhammad Naasiruddeen al-Albaanee
Source : http://www.islamhouse.com/p/1273
Download :
The Prophet's Noble CharacterThis is a book presented by Rasoulallah Website (http://www.rasoulallah.net) shows aspects of our Prophet’s life. It contains topics as: his manners, his exemplary justice, his simple life, his love for the poor, his forgiveness shown to the non-Muslims. It includes other important topics as: how did he achieve reform, can he be taken as a model for Muslims to follow and how did he instill brotherhood among Muslims?
From issues : http://www.rasoulallah.net - Website of Rasoulullah (peace be upon him)
Source : http://www.islamhouse.com/p/329737
Download :
The Islamic OpeningsThis books cover the historical events of the Islamic Openings through which the word of Islam reached out the whole world. It represents the real Islamic attitude during the war, and real intentions of those openings.
Formation : AbdulAziz Al-Shinnawy
Translators : Heba Samir Hendawi
From issues : Umm Al-Qura for Translation, Publishing & Distribution
Source : http://www.islamhouse.com/p/51906
Download :
The Month of SafarThe Month of Safar in Jahiliyyah and in Islam.
Formation : Muhammad Salih Al-Munajjid
From issues : http://www.islamqa.com - Islam : Question & Answer Website
Source : http://www.islamhouse.com/p/1345
Download :
Letter to the West - A Saudi ViewThis book was prepared by a group of Saudi scholars and intellectuals. They address Western mind which looks at fair truth and objective and convincing dialogue. The book, in general, discusses the most important issues and suspicions raised by Western political and media organizations in the aftermath of September 11, 2001 events. These events have placed Islam, the Kingdom, its people, and its religious, educational and social institutions in a position that requires correction and review. The book is a moderate vision in responding to the issues and suspicions. A biased reader would notice the major difference between the reality and the raised concepts and images which were far from the reality.
Source : http://www.islamhouse.com/p/326069
Download :