Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
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Random Books

The Message of the MessengersDr. Saleh As-Saleh shows in his introduction to this book that Allah could not have created this universe without a purpose. He is All-Wise, All- Knowledgeable, All-Merciful and All-Just. All of these attributes entail providing ways of guidance that would lead to the proper knowledge of Him, and thus the right way to worship Him. Allah sent his messengers to direct man to relate to His Creator through complete submission and obedience (this is the meaning of Islam). He needs to know what benefits him and what harms him. The Message from Allah comprehends everything. It brings man to live for a noble purpose. All forms of worship are explained in the Qur'an and by the Prophet. Worship is not left for our limited minds to decide upon their ways.
Formation : Dr. Saleh As-Saleh
From issues : http://understand-islam.net - Understand Islam Website
Source : http://www.islamhouse.com/p/344782
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This is Our CallThis is a translated transcription of a lecture delivered by Imaam Al-albaanee (rahimahullah) that was recorded and distributed under the title "Hadhihi Da'watunaa" (This is Our Call). The present translation was translated directly from the Arabic audio. In this lecture, Imaam Al-Albaanee explains the basis of the Salafee Manhaj, which is following the way, understanding and practical application of the Salaf, who ware namely the first three generations of Muslims: The Sahaabah, Taabi'een and Atbaa' at-Taabi'een. They are the ones referred to in the Prophet's saying: "The best of mankind is my generation, then those that come after them, then those that come after them."
Formation : Muhammad Naasiruddeen al-Albaanee
Translators : Abu Maryam Ismaeel Alarcon
Source : http://www.islamhouse.com/p/51802
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A Program of Studies for New MuslimsTo act correctly, a Muslim must first acquire authentic knowledge, change his mode of thought and improve his practical ability. These changes must result from the Muslims' own decisions and efforts if they are to be educationally enduring, religiously sound, socially important and physically permanent. It is with this aim and intention that the Islamic Teaching Center has prepared "A Program of Studies for New Muslims" It is an attempt to enable the New Muslim to respond to his environment in North America equipped with an Islamic framework reflecting his beliefs, values, attitudes and behavior which characterize him as a new breed of men enjoining right, eradicating evil, forbidding wrong and believing in Allah.
Formation : Mohammed Moin Uddin Siddique
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/341096
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The Way to HappinessThis book addresses an important subject, The only way to achieve true happiness is Islam and call for the faith in Allah and His angels, His Books, His Messengers, the Last Day, and destiny.
Formation : Ghalib Ahmed Masri - Nathif Jami Adam
Reveiwers : Muhammad AbdulRaoof
From issues : A website Islamic Library www.islamicbook.ws
Source : http://www.islamhouse.com/p/311645
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Hell - A Vision from withinA very important series begins on the list today, concerned with the subject of al-Jannah and an-Naar - the Paradise and the Hell-Fire. One of these two will be the end destination; moreover the eternal abode, for each and every one of us. Therefore it is crucial for us to reflect on what Allah has prepared for mankind - for those who are obedient and recognise His favours, and for those who reject His sins and rebel against Him.
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.islamweb.net - Islam Web Website
Source : http://www.islamhouse.com/p/341104
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