Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

Selected Friday SermonsThis book is a must for every Imam and anyone who expects to give Friday sermons in the English speaking world. The sermons contained in this book are collected from the sermons of Prophet Muhammad (S) himself, his companions and various prominent scholars. The sermons are both educational and heart moving, therefore fulfilling the goal of the Friday sermon. Every Muslim who attends the Friday congregational prayer wants to have his faith increased with inspirational and encouraging exhortations, and at the same time be sure that the information that he is receiving is Islamically correct. Thus, we present this collection of sermons in hopes that it will assist the reader in delivering quality religious speeches, thereby fulfilling the obligation of the Friday sermon in the best manner. May Allah grant us success.
Source : http://www.islamhouse.com/p/283518
Download :
Muhammad (Peace Be Upon Him) In The BibleI will raise them up a prophet from among their brethren, like unto thee, and will put my words in his mouth; and he shall speak unto them all that I shall command him. Upon whom to these characteristics of the awaited prophet apply? Upon Jesus or Muhammad (peace be upon them). This book examines these prophecies in a very logical and scientific method.
Formation : Jamal Badawi
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/320540
Download :
IS THE OLD TESTAMENT GOD’S WORD?A look at what Judeo-Christian scholars say about the authenticity and preservation of the Old Testament.
Formation : Munqith ibn Mahmood As-Saqqar
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/320523
Download :
Lessons of Educational Department in Dawah Office, RabwahBrief lessons in fiqh, da'wah (calling to Islam), Creed and hadeeth and its terminologies taught in the Educational Department of Islamhouse. They help Muslims to be aware of what he indeed needs regarding the Islamic sciences. They also give him a glimpse of qualities of the caller to Islam.
From issues : Islamic Propagation Office in Rabwah
Source : http://www.islamhouse.com/p/281607
Download :
Prostration for Forgetfulness in the PrayerAn explanation of the different situations in which one must make prostrations for forgetfulness and when to perform them.
Formation : Muhammad ibn Saleh al-Othaimeen
Source : http://www.islamhouse.com/p/1373
Download :