Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
Download :

Random Books

The World of the AngelsThe World of the Angels is an example of traditional learning and its translation fills a much needed gap in aqida (beliefs) literature in the English speaking world Basing himself exclusively on the Quran and Hadith, Sheikh Kishk deals with every aspect of the angelic world. He goes from discussing the creation and nature of the angels to enumerating their many different types and also explains their role in existence and the character of their interaction with the human race. An in depth understanding of the nature and activity of the angels is essential for the people of today. Particularly in the face of the onslaught of scientific materialism which has done so much to weaken the bases of belief in this time. This book should help a great deal towards this end.
Source : http://www.islamhouse.com/p/283516
Download :
Prophet Muhammad (PBUH) A Blessing For MankindThis booklet tells us in a simple way about Prophet Muhammad PBUH’s birth, youth, marriage and the Prophethood. It also tells us about the new era mankind entered by the advent of Islam.
Reveiwers : Muhammad AbdulRaoof
From issues : International Islamic Publishing House
Source : http://www.islamhouse.com/p/313868
Download :
The Provision of the Caller to AllahIssues that the caller to Allah must obtain
Formation : Muhammad ibn Saleh al-Othaimeen
Source : http://www.islamhouse.com/p/51841
Download :
In Pursuit of Allah's PleasureWe introduce this book as a clear message and a reminder of the principles and fundamentals of Shariah which should not be absent from any Islamic movement drawn into committing itself, in all matters, to Shariah laws.
Formation : Abdul-Malik al-Qasim
Source : http://www.islamhouse.com/p/264093
Download :
The Religion of TruthThis book, The Religion of Truth, treats these basic and great subjects. We should know that the only way for our salvation in this life and in the hereafter is to know, for sure, our Lord who created us, believe in Him, and worship Him Alone. We should also know our prophet whom Allah had sent to us and to mankind, believe in Him and follow him. We should know the Religion of Truth which our Lord has commanded us to believe in and practice it.
Formation : Abdurrahman bin Hammad Alomar
Source : http://www.islamhouse.com/p/207075
Download :