Consumer Behavior

Consumer Behavior
The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Formation : Khalid Aljuraisy
Reveiwers : Muhammad AbdulRaoof
From issues : http://www.alukah.net - Al Alukah Website
Source : http://www.islamhouse.com/p/345081
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Random Books

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Formation : Jamaal Zarabozo
From issues : A website Islam Religion www.islamreligion.com
Source : http://www.islamhouse.com/p/190213
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The Rulings of the JanazahA brief treatise discussing the rulings of Janazah.
Formation : The Memphis Dawah Team
From issues : Memphis Dawah
Source : http://www.islamhouse.com/p/1281
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The Islamic OpeningsThis books cover the historical events of the Islamic Openings through which the word of Islam reached out the whole world. It represents the real Islamic attitude during the war, and real intentions of those openings.
Formation : AbdulAziz Al-Shinnawy
Translators : Heba Samir Hendawi
From issues : Umm Al-Qura for Translation, Publishing & Distribution
Source : http://www.islamhouse.com/p/51906
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A Program of Studies for New MuslimsTo act correctly, a Muslim must first acquire authentic knowledge, change his mode of thought and improve his practical ability. These changes must result from the Muslims' own decisions and efforts if they are to be educationally enduring, religiously sound, socially important and physically permanent. It is with this aim and intention that the Islamic Teaching Center has prepared "A Program of Studies for New Muslims" It is an attempt to enable the New Muslim to respond to his environment in North America equipped with an Islamic framework reflecting his beliefs, values, attitudes and behavior which characterize him as a new breed of men enjoining right, eradicating evil, forbidding wrong and believing in Allah.
Formation : Mohammed Moin Uddin Siddique
Reveiwers : Muhammad AbdulRaoof
Source : http://www.islamhouse.com/p/341096
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The Prohibition of MusicA concise treatise discussing the ruling concerning music.
From issues : http://www.islamqa.com - Islam : Question & Answer Website
Source : http://www.islamhouse.com/p/1289
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